FOR ROOFING OWNERS DOING $1M TO $30M

You built a roofing company.
Now it runs you.

I built and scaled my company to $20M in four years. While I grinded hard, more importantly I built a machine that sold, produced, and grew without me in every decision. I will help you fall in love with your business again.

Schedule Your 30-Minute Discovery Call → RUN THE DIAGNOSTIC ↓
★★★★★ 850+ FIVE-STAR REVIEWS USMC VETERAN-OWNED 2024 INNOVATOR OF THE YEAR 2024 BEST PLACE TO WORK
Kody Landals, founder of Reimagine Your Sales, arms crossed US MARINE · FOUNDER
Kody Landals
THE OPERATOR WHO RAN THE PLAY
BUILT & SOLD IN 4 YEARS◆ $15M BY YEAR 2◆ PE EXIT BY YEAR 4◆ 5 TO 50+ EMPLOYEES◆ 850+ FIVE-STAR REVIEWS◆ USMC VETERAN-OWNED◆ 2024 INNOVATOR OF THE YEAR◆ 2024 BEST PLACE TO WORK◆ $100M+ CAREER SALES◆

The record, in order

Marine to a private-equity exit. Here is the actual order.

No shortcut, no agency playbook. The Corps, then a degree, then building 50-million-dollar-plus door-to-door sales teams, then Suite 11, then a roofing company that hit $15M by year two and sold by year four. Every step documented.

Young Kody Landals in the United States Marine Corps
01 · USMC

The Corps set the standard.

Discipline is the system. It started here.

Kody Landals graduating from Arizona State University
02 · ASU

Earned the degree.

Kept the work ethic. Added the business.

Kody Landals in the field during his door-to-door solar sales days
03 · SOLAR

Built $50M+ D2D sales teams.

Learned to build and train sellers at scale.

Kody in the doorway of his original office, Suite 11
04 · SUITE 11

Reimagine Roofing begins.

One door, one desk, five people.

Kody Landals and the Reimagine Roofing team with an award
05 · THE BLOW-UP

Scaled, then sold.

50-plus employees. Innovator of the Year.

$15M BY YEAR 2 · PE EXIT BY YEAR 4
The Reimagine Roofing team Kody built

Listen & Label

Which one is keeping you up at night?

Pick the one that hits closest. I have lived all four: first as the guy on the roof, then as the owner who fixed them.

Open the Wound

How you got here, and where it goes if nothing changes.

Past

Hustle scaled. Systems did not.

You out-worked everyone to get here. But the same instincts that built the first $2M, say yes to everything, touch every job, close it yourself, become the ceiling at $5M, $10M, $20M.

Present

You are the bottleneck and the backstop.

Inconsistent close rates. Reps you cannot replicate. Margin leaking through chaos. And a phone that never stops, because the process lives in your head, not on paper.

Future

Burnout, or a discounted exit. Or both.

Owner-dependent companies trade at a fraction of systemized ones, when they trade at all. Five more years of this does not build wealth. It builds resentment toward the thing you created.

The Solution

Two systems. One operating company.

Everything I install comes down to this: systemize the business so it runs without you, and systemize the sales so revenue stops depending on heroes. Do both and you can scale it, love it, and, when you choose, sell it at a premium.

Systemize the Business

The FORGE Cadence

How a Marine builds a company that holds the line without him in the room.

  • Find & Filter: hire to a documented standard, not a gut feeling
  • Onboard to Standard: every role trained to the same playbook
  • Reinforce Daily: cadences, scorecards, and accountability rhythms
  • Grow Leaders: build managers so you stop being the manager
  • Execute the Culture: standards the team enforces without you
See what it built →
Systemize the Sales

The C.L.O.S.E.D. Framework

Process-driven selling, so every rep runs the same winning play, every call.

  • A documented sales process from lead intake to signed contract
  • Offer creation and price presentation that protects margin
  • Tone, cadence, and kitchen-table mechanics that raise close rates
  • Rep onboarding and certification: B-players to A-player output
  • Scoreboards and reviews that make performance visible weekly
Map yours on a call →
"Systemization is not bureaucracy. It is freedom with a spine."
KODY LANDALS · FOUNDER, REIMAGINE ROOFING · USMC VETERAN · RSA MENTOR

The Record

This is the company I built. Watch it. Then let me build yours.

I did not learn this in a seminar. It is on camera, in print, and in the numbers. Here is the receipts drawer.

Feature

How a Marine built and sold a roofing machine

Digital-only sales

The first roofer to sell roofs 100% over the phone

Inside the system

What running without the owner actually looks like

Phoenix Business Journal

2024 ACE Awards: Innovator of the Year

Read the feature → Greater Phoenix Chamber

2024 Impact Awards: Exceptional Workplace

See the win → Podcasts & Interviews

On the mic: the operator's playbook

Watch & listen →
Kody Landals with Adam Bensman, The Roof Strategist
Respected by the best

With Adam Bensman, The Roof Strategist.

Kody Landals featured on Arizona Midday television
As seen on TV

Featured on Arizona Midday.

Reimagine Roofing rated 4.9 stars across 741 Google reviews
The scoreboard

Rated 4.9 with 850+ five-star reviews.

Extract Questions

What you are probably asking right now.

"I have paid for coaching before and nothing stuck."

Most coaching fails because it hands you motivation instead of mechanisms. I do not sell rah-rah. We install documented processes, hiring standards, sales playbooks, daily cadences, built from running a $20M+ roofing operation, not from a course someone else taught me. If it is not written down and trained to standard, it does not count.

"My market is different."

I have operated across Arizona, Utah, Florida, New Mexico, and the Northeast: insurance restoration, retail, metal, and commercial. Markets change the inputs. The system, how you hire, train, sell, and lead, is the constant. That is exactly why it transfers.

"I do not have time to systemize. I am slammed."

You are slammed because nothing is systemized. Every undocumented process is a recurring tax on your week. We start with the one bottleneck costing you the most, usually sales process or hiring, and buy your time back first. Then we compound from there.

"I am not planning to sell. Does this still apply?"

Build the company as if you will sell it, even if you never do. A sellable business is the same thing as a business you actually enjoy owning: predictable revenue, a team that executes, and an owner who works on it instead of in it. The exit is optional. The freedom is not.

"What does the discovery call actually cost?"

Nothing but 30 minutes. We diagnose where your business actually is, identify the constraint, and define the next step. If I am not the right fit, I will tell you straight and point you in the right direction. Marines do not waste ammunition, or your time.

Define Next Steps

One call. One constraint identified. One clear next step.

30 minutes. We map where your business is, label the bottleneck, and define exactly what to do about it, whether you work with me or not.

Schedule Your 30-Minute Discovery Call →

No pitch deck. No pressure. Just a straight diagnosis.