Clarify · For roofing owners doing $1M–$30M
I scaled mine past $20M and sold it on my own terms, not by grinding harder, but by building a machine that sold, produced, and grew without me in every decision. I'll show you the exact system.
Listen & Label
Pick the one that hits closest. I've lived all four: first as the guy on the roof, then as the owner who fixed them.
Open the Wound
You out-worked everyone to get here. But the same instincts that built the first $2M (say yes to everything, touch every job, close it yourself) become the ceiling at $5M, $10M, $20M.
Inconsistent close rates. Reps you can't replicate. Margins leaking through chaos. And a phone that never stops, because the process lives in your head, not on paper.
Owner-dependent companies trade at a fraction of systemized ones, when they trade at all. Five more years of this doesn't build wealth. It builds resentment toward the thing you created.
Enter your annual revenue and we'll show what a tighter sales process leaves on the table. Estimate is fine; we'll get exact on the call.
Model: 500 leads per $1M of revenue, 25% close rate, 60% demo rate. Conservative case lifts both close and demo by 5 points (3 points for businesses over $10M); stretch case lifts both by 10 points (7 points over $10M). Directional, not a guarantee.
The Solution
Everything I install comes down to this: systemize the business so it runs without you, and systemize the sales so revenue stops depending on heroes. Do both and you can scale it, love it, and, when you choose, sell it at a premium.
The FORGE operating cadence: how a Marine builds a company that holds the line without him.
The C.L.O.S.E.D. framework and process-driven selling, so every rep runs the same winning play.
"Systemization isn't bureaucracy. It's freedom with a spine."Kody Landals · Founder, Reimagine Roofing · USMC Veteran · RSA Mentor
Extract Questions
Most coaching fails because it hands you motivation instead of mechanisms. I don't sell rah-rah. We install documented processes (hiring standards, sales playbooks, daily cadences) built from running a $20M+ roofing operation, not from a course someone else taught me. If it isn't written down and trained to standard, it doesn't count.
I've operated across Arizona, Utah, Florida, New Mexico, and the Northeast: insurance restoration, retail, metal, and commercial. Markets change the inputs. The system (how you hire, train, sell, and lead) is the constant. That's exactly why it transfers.
You're slammed because nothing is systemized. Every undocumented process is a recurring tax on your week. We start with the one bottleneck costing you the most (usually sales process or hiring) and buy your time back first. Then we compound from there.
Build the company as if you'll sell it, even if you never do. A sellable business is the same thing as a business you actually enjoy owning: predictable revenue, a team that executes, and an owner who works on it instead of in it. The exit is optional. The freedom isn't.
Nothing but 30 minutes. We diagnose where your business actually is, identify the constraint, and define the next step. If I'm not the right fit, I'll tell you straight and point you in the right direction. Marines don't waste ammunition, or your time.
Define Next Steps
30 minutes. We map where your business is, label the bottleneck, and define exactly what to do about it, whether you work with me or not.
Schedule Your 30-Minute Discovery CallNo pitch deck. No pressure. Just a straight diagnosis.
Or Pick a Time Right Here