Reimagine Your Sales EST. PHX, AZ

Service Record

I'm not a guru.
I'm an operator who kept receipts.

Everything I teach was built in the field: in the Corps, on roofs, at kitchen tables, and in the boardroom where I signed the exit. Here's the road.

The Timeline

From the Corps to the closing table

Chapter 01 · United States Marine Corps

Where the standard was set

The Marine Corps taught me the thing most business advice skips: high performance isn't a personality trait; it's a system of standards, training, and reinforcement that makes ordinary people execute extraordinarily. I've been installing that lesson in companies ever since.

Chapter 02 · Founding Reimagine Roofing

Started where you started

I built Reimagine Roofing from the ground up in Phoenix: selling at the kitchen table, running crews, eating the same chaos every roofing owner knows. The difference was a decision: every problem we solved twice got documented once.

Chapter 03 · Scaling past $20M

The system became the company

Hiring standards, sales playbooks, daily cadences, leadership pipelines: across insurance restoration, retail, metal, and commercial work, in markets from Arizona to Utah to Florida to New Mexico to the Northeast. Revenue followed the system, not the other way around.

Chapter 04 · The Exit

The proof that systemization pays

When I sold, the price wasn't a negotiation trick. It was the receipt for years of building a company that didn't need me to run it. Buyers pay premiums for machines, not for founders who are the machine.

Chapter 05 · RSA Mentor & Reimagine Your Sales

Now I build builders

Today I'm one of a handful of mentors at the Roofing Strong Alliance, hosting live sessions and Leadership Roundtables for contractors across the country, and through Reimagine Your Sales, I work directly with owners installing the same systems in their companies.

"I don't teach anything I haven't bled for. That's the whole pitch."
Kody Landals · USMC Veteran · Founder, Reimagine Roofing

What I believe

The operating principles

On business

  • Build it as if you'll sell it, even if you never do
  • Every undocumented process is a tax on the owner's week
  • Culture is what the team tolerates when you're not there
  • Leaders are built on purpose, never by accident

On sales

  • Reps don't fail; untrained processes fail
  • Diagnose before you pitch; label before you sell
  • Urgency comes from truth, not pressure
  • The scoreboard tells the truth weekly, or not at all

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